Media Now Blames Waco Bar Brawl On SEXISM For This Ridiculous Reason
If you’re depending on the mainstream media to report the facts regarding the deadly shootout in Waco, Texas over the weekend, you’re evidently barking up the wrong tree.
That’s because recent public fascination with the case has less to do with what actually happened and why, and much more to do with blaming America’s apparent sexist culture.
But how did we get from biker shootout to sexism?
Guess what’s to blame for that biker brawl over the weekend in Waco, Texas, that resulted in nine deaths and 170 arrests?
That’s the verdict of the progressive media, who have decided that the problem was the Twin Peaks chain of eateries, one of which (whose franchise was since swiftly closed by central management) was the scene of the deadly melee on the afternoon of May 17. But the media focus isn’t on the problem with that Twin Peaks outlet that local law enforcement has identified: letting the place become a chronic magnet for barfight-prone motorcycle gangs. (“Bike nights,” until this week a regular feature at many Twin Peaks outlets, were swiftly banned by headquarters after the Sunday brawl.)
No, for the media, the problem was Twin Peaks’s policy of hiring and rating its waitresses on the basis of–horrors!–their looks.
Twin Peaks, as its name might hint, is a Hooters knockoff–with a logging-town theme reminiscent of David Lynch’s murder-mystery series of the early 1990s. Beer seems to be the No. 1 menu item, and the uniform for the buxom Twin Peaks waitresses consists of a tiny plaid lumberjack shirt and exceedingly cut-off shorts. The target customer base at Twin Peaks is, well, men. …
Twin Peaks attributes its success to a basic understanding of the sexes. “Men are simple creatures and so you don’t have to get too crazy to get them in the door,” Kristen Colby, the director of marketing for Twin Peaks franchise, told the Huffington Post earlier this year. She said that beer, sports, and beautiful women are all it takes.
An internal branding memo provided to ThinkProgress from a current employee at a Twin Peaks restaurant, who preferred to remain anonymous over fears about losing their job, backs up that claim. That employee said the memo was distributed to all the franchises nationwide, as well as handed out to waitresses.
According to the document, the restaurant wants to target guys “who love to have their ego stroked by beautiful girls,” and promises to provide an environment “that feeds their ego with the attention they crave.” They describe their typical customer as someone who likes “attention from beautiful girls and being recognized in front of the guys,” as well as someone who doesn’t want to be asked what he’s thinking. …
So-called “breastaurants” spark a lot of controversy for what many critics complain amounts to the objectification of women. Twin Peaks’ CEO, Randy DeWitt, refers to his female employees as “weapons of mass distraction.” The waitresses employed at Twin Peaks are given discounts at gyms, nail salons, and tanning salons, as well as a “diet menu” to help them avoid gaining any weight. Some of its locations hold “lingerie weeks” during which waitresses don their lacy underwear.
But the restaurant chain’s internal memo aimed at “guys-guys” is a reminder that deeply entrenched gender roles can also impact men. In a society where men are assumed to be “simple creatures” who never want to talk about what they’re thinking or feeling, there isn’t a lot of room for more nuanced explorations of masculinity — something that researchers confirm has demonstrably negative consequences for men’s health.
Twin Peaks has recently been in the news because one of the franchise’s restaurants was the site of a shoot-out among rival biker gangs in Waco, Texas that resulted in nine deaths, the recovery of about 100 weapons, and 170 arrests. In the aftermath of the violence, the restaurant has come under some scrutiny for hosting “Bike Nights” that attract large numbers of bikers from different gangs.