This is what AVG claims it will collect from users for the purpose of selling to interested parties, mainly online advertisers.
"We collect non-personal data to make money from our free offerings so we can keep them free, including:
- Advertising ID associated with your device;
- Browsing and search history, including meta data;
- Internet service provider or mobile network you use to connect to our products; and
- Information regarding other applications you may have on your device and how they are used."
Because "free" is only "free" for users
AVG has mentioned that it will not sell personal data like name, emails, addresses, or credit card details, but that these might sometimes leak inside the browsing history.
When this happens, the company claims it will take precautionary measures to filter out personal details from the browsing history before selling it.
AVG also adds that personal, identifiable information like addresses, age, or IPs, even if not sold, may sometimes be shared with collaborators.
This seems to be a provision put in place to allow user data to be used for statistical and research purposes, and the company has stated that data will never be bundled together, only aggregated. This means that only emails would be put together in the same batch, never attached to any name, username, or other personal data.