If one listens to the establishment Republicans talk, they always say it is necessary to down-play social issues like abortion and “same-sex” marriage to win elections.
Democratic-leaning women shifted 10 percentage points away from the Democratic candidate and toward the Republican candidate after listening to the ads. Hispanics shifted 13 points, and young voters, ages 18 to 34, shifted 8 points. The only group to shift in the opposite direction, from being more likely to support the Republican candidate to more likely to support the Democratic candidate, after hearing the anti-abortion ads, were white men.
The Christian Post reaches the same conclusion:
For the campaign’s that pay attention, Schaeffer’s research could play an important role in the 2016 elections, especially in light of the Center for Medical Progress’ undercover sting showing that Planned Parenthood adjusts its abortion procedures in order to profit from the sell of aborted baby body parts.
This may be the only way the Republicans have to counter President Obama’s “open borders” policy to create millions more illegal alien voters prior to the 2016 election.
Besides women, the Evolving Strategies experiment shows, a pro-life message would help Republicans among two other demographic groups where they are weak — Hispanics and Millennials.